OUR STORY
FISHING MADE EASY
With a focus on target fish, to success
JAEGER has set itself the goal of making fishing efficient and easy. All developments focus on the angler and his success. We're always looking for ways to help you catch fish faster and more effectively - with target fish-optimized products made from the finest materials.
2020
Jonathan & Tim have the great idea
In 2020, our founders Jonathan & Tim had a clear vision: to make fishing simpler and more accessible for everyone. In Zurich, we started with JAEGER’s first ready-to-go kit, the Perch Go Kit, which helped anglers get set up with ease and head straight to the water.
2021
JAEGER expands into Germany
Following the success of the Perch Go Kit in Switzerland, JAEGER expanded into Germany and introduced the ready-to-go approach to another group of anglers, further simplifying the fishing experience.
2022
Europe assembly
The wave of success continued as we expanded into the rest of Europe. Our mission to make fishing accessible gained momentum, and anglers from all walks of life reached for JAEGER's ready-to-go kits.
2024
JAEGER goes to the USA with the Bass Go Kit
Answering the call from the other side of the Atlantic, we launched our Bass Go Kit in the USA. Designed to make bass fishing easier, our all-in-one solution offers American anglers precision and simplicity.
2025
And we're just getting started...
From Zurich out into the world: JAEGER’s journey has only just begun. With Swiss precision at our core, we remain true to our goal of making fishing simple and accessible—wherever our anglers are.
